Dior Acknowledges Data Breach Impacting Customer Information

French luxury brand Dior has confirmed a data breach that has impacted the personal information of some of its customers. Detected on May 7, the breach involved unauthorized access to parts of the company’s customer database.

The compromised data may include various personal details such as:
– Full name
– Gender
– Phone number
– Email address
– Mailing address
– Purchase amounts and preferences

However, financial data such as payment card information and passwords were reportedly not affected, as these were stored separately by the company.

The breach seems to have particularly affected customers of Dior Fashion and Accessories in several countries, including China and South Korea, though the company has not disclosed the precise number of individuals impacted.

To mitigate the risks associated with this data breach, Dior has reached out to affected customers directly via text message. In China, the company advised recipients to exercise caution regarding any suspicious messages, calls, or emails, and to refrain from sharing verification codes or passwords with untrusted entities. A representative stated that immediate steps were taken to contain the breach upon detection, and that they are actively investigating the incident. Customers will receive updates directly via phone if there are new developments.

In South Korea, a notice on Dior’s local website confirmed the breach’s details and the types of data exposed. Local authorities are reportedly examining the adequacy of Dior’s response and notification procedures.

Dior has yet to provide additional specifics about how the breach occurred or the total number of affected customers. The company has recommended that those whose data was compromised remain vigilant against phishing attempts and report any suspicious communications.